What to Put in Your Digital Press Kit: A Checklist

December 2009
by Steve O’Keefe

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What to Put in Your Digital Press Kit: A Checklist

by Steve O’Keefe

A single document about the book that combines information included in the news release, “About the Author,” and “About the Book” with the author’s picture, a picture of the cover, and ordering information. Offer this as a PDF, a Word document, and a Web page.

A news release in long and short versions and a version suitable for Twitter. Your job is to sell a story idea by tying your book into today’s news. The print version of the news release can be two pages long (usually a front and a back); a version sent via email should be one page or less.

“About the Author” and a resume/CV. The “About the Author” version should be short enough to embed in other documents. The full resume or CV can also be used for creating a presence on social networks, where names of employers, job titles, schools attended, and so forth, may all be useful. A full sample interview is an additional option.

“About the Book” in brief. A short document about the book should be suitable for embedding in other documents. Use back-cover copy or catalog copy.

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