What Podcasting Can Do for You

October 2010
by Gail Z. Martin

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What Podcasting Can Do for You

by Gail Z. Martin

Think the radio serial is dead? Think again. One benefit of podcasting—the creation of Web audio in an MP3 format suitable for listening to on an iPod or other device—is that it can give the serialized story new life as it helps publishers and authors build and maintain loyal readerships.

J.C. Hutchins (author of 7th Son) and Scott Sigler (author of Ancestor) are two of the best-known author stars of podcasting. Both were among the first writers to record their own unpublished novels as serialized audios and release them free to attract and build an audience. Their success in attracting tens of thousands of audio subscribers led to traditional publishing contracts with large houses, and they brought their sizeable fan bases with them to promote their printed words.

Hutchins and Sigler may be top podcasting success stories, but many authors, myself included, use podcasting in a variety of ways to snag new readers, preview new releases, build buzz, and keep readers connected between books.

Podcasting is a great medium for sharing author interviews, relevant material not in the published book, or tips for writers. For example, the Grammar Girl podcast, a five-minute daily grammar lesson, is hugely po…IBPA Members – Click here to view the full article (login required).

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