What POD Can Do: Part 2

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October 2013
by Lin Pardey, Shel Horowitz, Dawei Dong, Sheri McGuinn, Dick Margulis, Jim Pennypacker, Gordon Burgett, Linda Watson

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“When I use a word, it means just what I choose it to mean,” Humpty Dumpty told Alice in Wonderland. As you’ve probably noticed, we take pretty much the same position about “POD” here in our world.

Sometimes, of course, we use it to mean what its letters stand for—print on demand—that is, the printing and binding of a specific number of units in response to demand from a customer for that number. And sometimes we use it to mean publishing via an author services company. More often, though, we use it as shorthand for short runs ordered at many times and for many purposes throughout a book’s life, starting well before pub date and ending long after the book would die if its publisher had to depend on offset printing.

Arguably, we could take to reserving “POD” for printing to fulfill specific demand, and add to our abundant supply of jargon by coining new terms such as “ASP” and “Shrup.” Also arguably, we could take to coining terms for different kinds of short-run printing. But I’m betting we won’t, for two good reasons….IBPA Members – Click here to view the full article (login required).

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