What P-book Buyers Report About E-books

October 2010
by Jim Milliot

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Survey findings show the computer continuing to edge out Kindle as the one device respondents said they most often use to read e-books; other devices lag far behind.

Consumers still get roughly half their e-books free, according to the BISG survey of print-book buyers. Although more and more e-books are available and e-readers are multiplying too, the ratio of free to paid seems stuck.

What P-book Buyers Report About E-books

by Jim Milliot

Three surveys conducted over six months for the Book Industry Study Group’s “Consumer Attitudes Toward E-Book Reading” make it clear that print-book consumers who have acquired e-books or e-readers in the last 12 months are enjoying the e-reading experience and plan to buy more titles in digital formats and more dedicated e-reader devices. Despite this unmistakably positive reaction by survey respondents, however, it is still not apparent that they intend to abandon print altogether.

Even though survey respondents who said they were buying fewer print titles in the third fielding of the survey outnumbered…IBPA Members – Click here to view the full article (login required).

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