What Not to Post When Marketing a Book

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December 2013
by Shelley Hitz

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Have you heard of the popular TV show What Not to Wear? Well, I am focusing here on what not to post when marketing your book on social media. I am in a lot of Facebook groups for networking and marketing purposes, and I see the craziest things posted within these groups. Unfortunately, many authors and publishers are pushing, pushing, pushing their books on social media instead of engaging readers and pulling them in.

Here are eight of the most common mistakes I see people making.

#1: “Buy My Book”

“Buy my book” is a phrase you want to avoid using very often, if at all, in your social media marketing efforts.

This phrase can be used as a call to action on your Website when you list books on a book page, as can variants including:…IBPA Members – Click here to view the full article (login required).

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