What Makes Publicity Work:
An Expert Who Learned from Experience Tells All

November 2003
by Liz Franklin

« Back to Independent Articles

When I sat down to write How to Get Organized Without Resorting to Arson, my intention was to publish it only on the Web as a for-sale, downloadable document. I planned to market it mostly by radio, working in pajamas and never having to leave my cozy home. Ha. Right.

I set up all the background mechanisms–including charge-card merchant agreements, search engine tags, and a shopping cart–and figured the world would beat a path to my door. It quickly became clear that people wanted a book they could read on the bus, on the beach, or in bed. It seems that most people (read: non—Silicon Valley nerds) are just not ready to cuddle up with a good screen.

Research That Paid Off

I knew Arson would have to become a book-book. I also knew I did not want to use a big, New York—style publisher, because, during my 25 years as an office organizer, I had organized offices for authors who were–well, let’s just say they were disenchanted with their big publishers.

That left one alternative: self-publishing, about which I knew absolutely nothing. But I was game. Little did I know how gamey I would become before it was all over!

I began by touring publishing houses, book printing plants, and distributors. I interviewed authors, self-published and otherwise. I met with bookstore owners and clerks, and generally got a picture of how books were manufactured, which books people bought, which they left behin…IBPA Members – Click here to view the full article (login required).

Join Today!

« Back to Independent Articles

How to Get Involved!
Marketing Opportunities

From mailings to exhibits, see how IBPA's marketing programs help you grow your sales.

Educational Opportunities

Attend a seminar, ask an expert, and get more free advice with our educational programs.

Become a member

Access exclusive members-only benefits starting at just $10.