What Makes Authors Good Marketing Partners
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We recently launched an author marketing initiative that has met with
A PMA ROUNDTABLE
What Makes Authors Good
By now, the consensus is clear:
When authors help with marketing, books are much more likely to succeed.
But how do you get authors to
play their marketing roles enthusiastically, intelligently, and effectively?
In the reports that follow,
seven PMA members explain what works for them. In upcoming issues, we?ll
present other members? tactics for making authors effective marketers, and
we?ll provide selections from author questionnaires that elicit powerful
Thanks to all of you who shared
The Equal-Effort Arrangement
Both in our submission guidelines
and in initial contacts, we make it abundantly clear that any author working
with us must accept responsibility for half the marketing effort—not the
cost, but the effort. We expect authors to work as hard as we do to promote
From mailings to exhibits, see how IBPA's marketing programs help you grow your sales.Educational Opportunities
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