What Makes Authors Good Marketing Partners, Part 2

July 2007
by A PMA Roundtable

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At Brown Barn Books, we consider authors’ participation in marketing and
publicity absolutely vital, and, so far, we’ve never

A PMA ROUNDTABLE

 

What Makes Authors Good
Marketing Partners, Part 2

 

As reports in our May issue
showed, many PMA members have figured out how to build sales by engaging
authors in various kinds of marketing. The accounts that follow reveal more
ways to help authors play marketing roles enthusiastically, intelligently, and
effectively. If you have tactics or strategies to add, please tell us about
them in an email to JAppelbaumPMA@aol.com.

 

—Judith
Appelbaum

 

Visits to Bookstores and
Schools and More

 

At Brown Barn Books, we consider
authors’ participation in marketing and publicity absolutely vital, and, so
far, we’ve never had the slightest problem with getting their cooperation. In
fact, a few have gone far beyond what we ask of them.

 

We start by asking authors to fill
out a detailed questionnaire. From that we can find out what schools they went
to, what organizations they belong to, what special interests and hobbies they
have, and, most important, what their media relationships are.

 

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