What Gets Publicity for Fiction

August 2006
by Fern Reiss

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“It’s so much harder to
publicize a novel.” That’s the lament of many people who write and/or publish
fiction. Yes, it may be harder, but it’s by no means impossible. Try these
steps:

 

Put
nonfiction hooks into novels.
Nonfiction, almost by definition, contains factual material you can use as
hooks to generate and leverage publicity: how-to books on golfing, for example,
can lend themselves to appearances on radio talk shows that reveal golfing
techniques; nonfiction guides about golden retrievers can become print articles
on caring for yours.

 

Novels can use the same sorts of
hooks if you consciously insert them. So think carefully about
passions—hobbies, pastimes, collections, pets—and whether any of them might be
integrated into a novel. If you know and care about golf, could one of the
book’s main characters be an avid golfer? If you love your dog, could a dog be
important in the plot? If so, you have a good chance of getting the same
broadcast and print coverage for the novel that you would for a nonfiction book
with elements of those sorts.

 

Market
to your hooks.
Once you’ve got a
few good nonfiction hooks in a novel, plan your marketing efforts around them.
Focusing on that character who’s an avid golfer, you can pitch a novel at golf
conventions, golf shows, golf pro shops, and golf courses. Foc…IBPA Members – Click here to view the full article (login required).

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