What Can I Do About Marketing?

April 1997
by Jan Nathan, Executive Director

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Many times I hear this question when a publisher calls to try to understand
why his or her title has gotten onto the shelves of a certain market
(bookstore, gift shop, major chain) but isn’t selling. When asked what type
of action plan they had in place before getting it into these retail outlets,
I often find out that nothing has been done to further the sales.

And then, every once in a while, a completely thought-out plan comes to my
attention and restores my belief that there are people who plan. Such is the
case with a Marketing Strategy developed by Susan Osborn, Ph.D., M.S.W., of
LifeThread Publications (Newark, CA) for her title, The System Made Me Do It!
A Life Changing Approach to Office Politics

The following, in my opinion, is what should be completed by everyone before
a title is published, and I recommend you clip and save this as a model.

Marketing Strategy forThe System Made Me Do It!What is this book selling?freedomcontrolWhat does this book offer?insightsnew informationchallengesguidance to sharpen who you are to move in a positive direction to act in your own best interest to travel the upward path to lead an inspired lifeWhat is the competitive advantage of this book?The subject of office politics is not covered as a system elsewhere.The book has a different angle from other books about the workplace.Office politics is a hot topic (i.e., the popularity of the comic strip, Dilbert, and the online website,…IBPA Members – Click here to view the full article (login required).

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