Welcome to My Digital World

November 2007
by Robert Goodman

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DIRECTOR’S DESK

by Robert Goodman

Board of Directors

Welcome to My Digital World

Remember the curse of the ancient Chinese philosopher that continues to haunt us: “May you live in interesting times”?

In the late 1980s, the desktop-publishing business was stepping out of diapers. Enterprising people realized that the barrier to getting published was being battered down by the desktop computer and the page-layout program. I knew how to do research, and I knew how to write (or at least I thought I did). Money, satisfaction, and independence were to be had in the book business, and I intended to get my share.

I was going to do it the right way. I greased my hair back and rolled up my shirtsleeves. I stayed up late reading books about publishing, even ones that had been written 20 and 30 years earlier that talked about things like rotogravure and hand-set type. I studied book marketing, accounting, advertising, and copywriting. I learned about page design and printing. I did everything right.

Then I came up for air and looked around. Nothing looked the same. The landscape was different. While I had been comfortably studying the traditional rules, the rules changed. None of my preparation had prepa…IBPA Members – Click here to view the full article (login required).

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