Web 3.0: The Next Evolution of Internet Search—and How You Can Prepare for It Now by Publishing Your Content as Linked Data

February 2010
by Deltina Hay

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Web 3.0: The Next Evolution of Internet Search—and How You Can Prepare for It Now by Publishing Your Content as Linked Data

by Deltina Hay

In the January issue of the Independent, the first of three articles about Web 3.0 focused on the semantic Web and how you can structure your data to make it easy for search engines to recognize. The series continues here by looking at how you can publish your content as linked data and add it to the ever-growing Linked Open Data cloud.

Recapping Part 1: Microformats is a markup language that helps you classify and tag your content so “semantic” search engines can make more sense of it. Using microformats to mark up content about events, contact information, locations, products, reviews, and so forth helps you create “structured data” that is relatively easy for semantic search engines—including Google’s new Rich Snippets—to recognize.

The term linked data also refers to a way of structuring data, but this way uses the Web to create links among data from many different datasets and to classify data using an established “data commons.” This means using a common reference to represent a piece of data so that data can be linked easily to and from other sources of data, creating what is referred to as a Web of Data.

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