Web 3.0: The Next Evolution of Internet Search—and How to Prepare for It Now by Structuring Your Data

January 2010
by Deltina Hay

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Web 3.0: The Next Evolution of Internet Search—and How to Prepare for It Now by Structuring Your Data

by Deltina Hay

Defining Web 3.0 when most people are still trying to grasp Web 2.0 is no easy task. However, it is a necessary task, since Web 3.0 technologies are popping up on the Internet at an ever-increasing pace. Perhaps the best way to explain the future, then, is to start at the beginning . . .

Web 1.0: The Internet in One Dimension

In the beginning, the Internet was flat. Think of it as a collection of documents (Web sites) lined up side by side. Though many of the sites may have linked to each other, those links simply took a user straight to the linked site, and maybe back again.

Each Web site was classified using metadata composed of meta-keywords, meta-titles, and meta-descriptions that described what the content of the Web site was about. At their simplest, search engines used established search algorithms to comb through all the Web sites’ metadata to return what they considered relevant results based on a user’s choice of keywords.

Internet founder Timothy Berners-Lee characterizes this phase of the Internet as a “Web of Documents.”

Web 2.0: A Two-Dimensional…IBPA Members – Click here to view the full article (login required).

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