Web 2.0 and Social Media: A Practical Guide to the New, Live Web – Part 3: Collaboration

February 2008
by Deltina Hay

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Web 2.0 and Social Media: A Practical Guide to the New, Live Web

Part 3: Collaboration

by Deltina Hay

The public relations community calls collaboration “becoming part of the conversation.” With the new, people-driven Internet, it is not enough to put your content out there; you also need to be willing to give back. This could mean commenting regularly on others’ content, joining and contributing to a social networking site, contributing to crowd-sourced news sites, or becoming an avatar in a virtual reality. Of course, this step is not completely altruistic, since all these efforts will eventually direct attention back to you.

Here are several collaborative activities for you to consider.

Blog Commenting

This one is pretty self-explanatory: Go to other people’s blogs and comment on their entries. Not just any blogs, though; you will want to target blogs that are of interest to you and relevant to your book topic, perhaps along with other blogs that your readers are probably frequenting.

Who should use it. If you have a blog of your own, you should be commenting on other’s blogs. It helps build credibility.

How to use it. Be a…IBPA Members – Click here to view the full article (login required).

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