Web 2.0 and Social Media: A Practical Guide to the New, Live Web: Part 1: Achieving Interactivity

December 2007
by Deltina Hay

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Web 2.0 and Social Media: A Practical Guide to the New, Live Web

Part 1: Achieving Interactivity

by Deltina Hay

Like it or not, the Internet is changing, and it is changing fast. The changes, however, favor individuals and small businesses, including authors and independent publishers.

Web 2.0 and social media are likely the beginning infrastructure of a fresh, new Internet, and the beauty of this new, live Web is that it is driven by the people who use it. Popularity among the masses will do more to determine a site’s placement on tomorrow’s Internet than it does on today’s. By taking advantage of social media optimization as well as search-engine optimization, you can profit from the new Web, especially if you have a meaningful and sincere message.

The tools for achieving social media optimization are numerous and can seem overwhelming, especially if you don’t have even a general understanding of what those tools are supposed to accomplish for you. But once you arearmed with this general knowledge, you can choose which tools are the best match for you, your book, and your business.

Wikipedia defines social media as “the online technologies and practices that people use to share opinions, insights, experiences,…IBPA Members – Click here to view the full article (login required).

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