Using Interns

March 2011
by Stephanie Stewart

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Using Interns

by Stephanie Stewart

Internship programs give small businesses a good way to recruit talent, especially when they can’t afford to hire new full-time staff. Over the past 10 years I have been an intern and I have supervised interns, and I found both roles rewarding.

As a supervisor, I try to let interns demonstrate their skills, to make them feel they are part of the team, and to help them get the portfolio items they need when they leave, such as ads they designed or books they proofed.

In my experience, interns are paid entry-level salaries. Many work part-time while they complete their education. According to the National Association of Colleges and Employers 2010 Internship and Co-op Study, interns with B.A. degrees earn $17 an hour, and wages are affected by an intern’s major, year in college, and degree level. Seniors, for example, earn $18.40 an hour, on average, while freshmen earn $14.39.

Here are six pointers on starting an internship program.

Determine your needs. Start by identifying the projects you need assistance with. Do you want to spruce up your Web site? Do you need marketing materials for a new series? What…IBPA Members – Click here to view the full article (login required).

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