Use Google Alerts for Your Business (and to Improve Search Results)

August 2009
by Stephanie Chandler

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Use Google Alerts for Your Business (and to Improve Search Results)

by Stephanie Chandler

One of the most useful tools released by Google in recent years is its powerful Google Alerts (, the free means of getting email notifications when keywords and phrases that you specify appear on Web sites, blogs, online news channels, and more.

You can set up many different kinds of alerts for the benefit of your business.

Business name. Keep track of Web sites that mention your company. When you do, you’ll have opportunities to send notes of thanks or to address an issue if something derogatory is posted, like a complaint about customer service. Big companies track mentions of their businesses online, and you should too.

Personal name. Find out where you’re mentioned online. This is especially important for authors, speakers, celebrities, and individuals who are service providers.

Web site. Track where your site is mentioned by creating an alert for your domain. Leave off the leading www and specify just the domain and extension (for example:

Blog. If you host a blog, follow the We…IBPA Members – Click here to view the full article (login required).

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