Use Articles to Boost Book Sales

November 2006
by Eric Gruber

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Use Articles to Boost Book Sales

Use Articles to Boost Book
Sales

 

by Eric Gruber

 

Article marketing can
contribute significantly to a strong, multifaceted marketing and sales plan.
For instance, it helped UltraMetabolism:
The Simple Plan for Automatic Weight Loss by Mark Hyman, M.D.,
become #2 on the New
York Times bestseller list. And it helped the author establish
key relationships with Web site publishers that will result in increased,
targeted traffic and stronger sales for months, and in some cases years.

 

Use the five steps outlined here
to including an effective article-marketing program in your marketing plan.

 

Step 1. Target your
audience via e-zines and Web sites that make a difference

 

You need to find sites with high
traffic and e-zines with sizable readerships; but more importantly, you want to
focus on sites and e-zines in your specific niche that have strong emotional
connections to their audiences. Through our research for Mark Hyman, we zeroed
in on an editor at About.com, one of the top 50 sites on the net today. After receiving
our article, that editor blasted a book-promotion email to her entire list,
which resulted in a substantial number of opt-ins for a free book sneak preview
and led to a large number…IBPA Members – Click here to view the full article (login required).

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