Two Instant-Notice Tools

October 2008
by Bill Stoller

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Two Instant-Notice Tools

by Bill Stoller

Back in the day, a good clipping service was all you needed to stay abreast of your company’s mentions in the media. But today, traditional newspapers, magazines, and TV news make up but a fraction of the media universe. For all you know, right now, your company is being praised (or maybe condemned) to the heavens across the Internet.

And what about all the information about happenings in your industry, or in your customers’ areas of interest? Keeping up can be a daunting job. Fortunately, it’s not so hard to stay instantly connected with news that matters. I rely primarily on two tools.

Bloglines (bloglines.com). Among the many RSS readers, this is my choice. Basically, Bloglines allows you to subscribe to any blog, site, or news service that offers RSS (Really Simple Syndication) feeds. That’s pretty much every blog and a very large number of news sites. Now, rather than having to visit sites one at a time to see if anything of interest is being written, you can sign into Bloglines and scroll through each site to peruse new entries.

Whether you’re mentioned or not, responding in the comments section of a blog post is a great way to market to potential customers, and a comment such as “Excellent …IBPA Members – Click here to view the full article (login required).

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