Twitter as a Business-building Tool

August 2009
by Linda Carlson

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Twitter as a Business-building Tool

by Linda Carlson

The basics are pretty well known by now. allows you to send messages no longer than 140 characters via mobile texting, instant messaging, or the Web. “Mini-email,” some call it. People who sign up to “follow” you can receive your “tweets” on their cell phones, IM, or Web sites.

The Web site, which is just two years old, explains its purpose this way: “People are eager to connect with other people and Twitter makes that simple. Twitter asks one question, ‘What are you doing?’” But Twitter can be far more than a narcissistic personal broadcasting system. Publishing companies are among the businesses using it as a promotional tool, to post news and prompt visits to blogs and, ultimately, to Web sites.

For instance, Margo Baldwin, president of Chelsea Green Publishing in White River Junction, VT, says, “With accounts on popular and free sites like Facebook, YouTube, and Twitter, we are now able to distribute the promotional content we’ve created to thousands of people several times a day.”

Baldwin goes on to explain that Chelsea Green, which publishes books on the politics and practice of sustaina…IBPA Members – Click here to view the full article (login required).

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