Top Six Communications Tips for Working with Commercial Printers

May 2010
by Margie Dana

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Top Six Communications Tips for Working with Commercial Printers

by Margie Dana

1. Give your printer as much detail as you can, as early as you can. You need to provide very detailed job specs (specifications) if you want a fair estimate. It will help prevent “surprises” when the job is done (I’m using scare quotes in this sentence for emphasis). Remember, every print job is unique. It’s built spec by spec.

2. Tell your printer how you prefer to be communicated with. Ideally, your printer will ask you, but in any case make sure the printer understands how often you want to be contacted during production, and by what means. Some people prefer phone calls; others, email.

3. Do everything in writing. Job specs change during the production cycle (think of quantities and delivery instructions, for example). You need to keep track. Changes can affect your price. Paper—or email—trails are critical.

4. Admit what you don’t understand, and seek a clearer explanation from your printer. I don’t understand people who are too proud to speak up and say, “I have no idea what that means,” when they hear a too-technical explanation. Printing has a language all its own. If anything is unclear about what’…IBPA Members – Click here to view the full article (login required).

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