Top 10 Tips to Make Radio Talk-Show Spots Pay Off

June 2008
by Joe Sabah

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Top 10 Tips to Make Radio Talk-Show Spots Pay Off

by Joe Sabah

1. Have a glass of water handy (room temperature). When your throat is lubricated, it’s easier to talk. Plus, the water serves as a cough turnoff if needed.

2. Stand while speaking. Even though you’re at home or at your office on the phone, pretend you’re presenting a seminar. Your voice will carry further. And you’ll sound more animated.

3. Have a map of the station’s state on your wall. Refer to cities in the radio station’s surrounding area. This helps make you feel and sound as if you are part of the same group as the listeners. And it helps you avoid the kind of mistake I once made when I referred to “South Bend, Indiana.” The host reminded me that I was talking on a radio station in South Bend, Wisconsin. Oops!

4. Listen to the station’s weather and traffic report before you go on the air and during breaks. This allows you to personalize your presentation. For example: When I was being interviewed on WHIO in Dayton, OH, about job hunting, I noticed during the breaks that they were referring to their metro area as the Miami Valley. So it became useful for me to say, “I believe we can help some folks in the Miami Valley get their perfect job this afternoon.” What a difference…IBPA Members – Click here to view the full article (login required).

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