Tools for Reaching Media, Booksellers, and More

February 2009
by Linda Carlson

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Tools for Reaching Media, Booksellers, and More

by Linda Carlson

How do you find out exactly what writers and editors want, and keep your media and bookseller databases up to date? Here’s a quick look at some of the most popular free and low-cost publications and Web sites you can use.

HARO

IBPA members report subscribing to several online publications that provide publicity leads. The hands-on favorite for effectiveness as well as price (it’s absolutely free) is Help-A-Reporter-Out, or HARO (helpareporter.com).

Created by Peter Shankman, a PR entrepreneur, this email newsletter comes as often as three times each weekday. It’s a list of requests from reporters, writers, and editors—sometimes as many as 40 in an issue. In addition, Shankman forwards requests for donations for benefit auctions and swag (a.k.a. goody) bags once a week. If attendees match a book’s target market, it may make sense to send discount coupons for the bags or a gift certificate for a raffle prize.

HARO deadlines are frequently very tight, and West Coast publishers may have only a few hours to respond, because Shankman is based in New York. But reading HARO first thing in the morning can pay off, as Carol White, of RLI Press in Wils…IBPA Members – Click here to view the full article (login required).

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