Tomorrow’s Tools for Managing Data

March 2004
by Howard W. Fisher

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Checking out new software isn’t always an exciting activity, but it was at ACUTECH 2003 in Santa Fe late last year, thanks to ACUMEN’s vision of the future of publishing.

CyberWolf, parent company of ACUMEN, created ACUTECH in response to requests from publishers in the ACUMEN Networked Users Group. The event attracted 150 attendees–including many PMA members, plus representatives of ACUMEN and seven other vendors–who want to do business electronically 24/7, both with consumers and B2B through the Web, not only to automate many of the tasks inherent in this business, but to remain viable trading partners for major retailers and wholesalers. As Larry Wolf, CyberWolf’s president and chief technology officer, pointed out, “We are rapidly moving to a virtual marketplace. This is the fastest-growing channel of the publishing industry.”

Here’s a quick look at new products that struck me as especially interesting.

Power Web and Power Web B2B.The key functionality here is that a publisher’s Web site is driven from its ACUMEN database. Publishers can immediately see the benefits of this for consistency and reducing complexity. Since the ACUMEN database also serves as the Web database, there is a single repository of data.

A new B2B module for PowerWeb allows users to accept open account orders from retailers and wholesalers via the Web. This module displays customer-specific discounts, freight, and t…IBPA Members – Click here to view the full article (login required).

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