Tips to Start 1998!

January 1998
by Jan Nathan, PMA Executive Director

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Readers of this column will find many references to our chat group at PMA-L. There are over 1,000 people in publishing actively discussing publishing problems (and finding solutions) on a daily basis. Whether you like to chat (or you like to listen), there is no doubt that you will learn by signing on. Just a word of caution. When subscribing to this list, I would suggest you go immediately to the Digest form of this chat group, since your mailbox will be inundated with more than 100 messages daily (and that’s on a slow day!). To find out how to sign on to this group, click here.
In December, I queried if the members would share one marketing tip they learned or practiced over the year. Throughout this year, I shall be sharing these “tips” with you. Hopefully you’ll find some you can use in your day-to-day business. And if you have any you’d like to share, just send them to me and I’ll sprinkle them into the newsletter throughout 1998!
Here are some of those I’ve received so far: When arranging book signings, ask the store for a list of media contacts, and when talking to the media, ask for names of their favorite bookstores! – Kathy Guttman Include a separate “review form” with every book you ship. This way your customers are encouraged to send in reviews, which are GREAT for your ad copy. – Scott Bilker, Press One Publishing When you have a radio or TV gig organized, call the bookstores in that area and tell them when they order 2…IBPA Members – Click here to view the full article (login required).

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