Tips on Using LinkedIn

October 2009
by Mary Shafer

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Tips on Using LinkedIn

by Mary Shafer

I’ve begun using LinkedIn, the network designed to let professionals from around the world find, be introduced to, and collaborate with others who can help them accomplish their goals.

I’ve joined as a book publisher, but some of my content leans in the direction of my alter ego as a freelance marketing consultant. This is mainly because my marketing clients are also on LinkedIn, and they find me that way.

Joining is free, and when you join, you create a profile that summarizes your professional expertise and accomplishments. You can then form connections by inviting trusted contacts to join LinkedIn and connect to you. Your network consists of your connections, your connections’ connections, and the people they know, linking you to a vast number of qualified professionals and experts. A premium (paid) version will help you exchange information, ideas, and opportunities with appropriate people, whether or not they are in your network.

One of the very best parts of using LinkedIn is that you can teach yourself how to do it quickly and easily, using resources provided right on the Web site.

The LinkedIn Learning Center (via a text link at page bottom) offers a two-and-a-half-minute video…IBPA Members – Click here to view the full article (login required).

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