Tips on Selling to Boutiques, Gift Stores, and Catalogs

March 2008
by Janet Spur

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Tips on Selling to Boutiques, Gift Stores, and Catalogs

by Janet Spurr

I’ve found that things I learned during more than 20 years as a sales rep for women’s accessory lines can help me sell my books, and I hope they will help you too.

Before approaching a buyer—often the owner or the manager in a store—go to the cash register and look for a business card. Sometimes these cards have a name on them. It is always better to approach someone by name.

Be very polite, and if the buyer is busy, ask when the best time would be for you to come back.

Similarly, if buyers seem to be in a hurry when you’ve reached them by phone, ask if you are calling at a bad time and, if so, ask when to call back. (Catalog buyers are often easiest to reach before 9 a.m.)

When you ask about contacting the buyer at a later time, use what’s called an alternative close, such as: Would tomorrow or Wednesday be better to stop by (or call)?

Never try to see a buyer on a Saturday or a holiday or during a sale.

If you find it difficult to get in touch with a buyer, ask the person who answers the phone what’s the best …IBPA Members – Click here to view the full article (login required).

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