Tips for Improving Your Online Presence

January 2011
by Deltina Hay

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Few of us have the time to do everything the experts recommend when it comes to improving our online presence. Nor do we have the money to pay them to do it for us. Luckily, we can do almost everything ourselves, a little at a time.

Here are some tactics and tools you can utilize quickly and easily with content you probably already have on hand. I’ll provide others in upcoming issues of the Independent.

Use Document-Sharing Sites

Document-sharing sites are communities where people share, comment on, and review documents of any type. Examples include and Scribd is best for sharing full-length documents, while SlideShare is best for sharing presentations.

Scribd also offers an option for selling documents, so you can sell chapters or entire books on that site. And SlideShare gives you the ability to embed YouTube videos within a presentation. Both sites offer a way to share documents on the social Web and code for embedding documents on a Web site or blog.

In addition, these sites give you plenty of ways to protect your documents. Most of them allow you to control a user’s ability to download, prin…IBPA Members – Click here to view the full article (login required).

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