Tips for Improving Your Online Presence

post thumbnail
June 2011
by Deltina Hay

« Back to Independent Articles

Tips for Improving Your Online Presence

by Deltina Hay

Few of us have the time to do everything the experts recommend when it comes to improving our online presence. Nor do we have the money to pay them to do it for us.

Luckily, we can do almost everything ourselves, a little at a time.

Here are some tactics and tools you can utilize quickly and easily with content you probably already have on hand. I’ll provide others in upcoming issues of the Independent.

Use Google Tools to Make Your Own Keyword List

Since good key terms or keywords are vital to a healthy presence online, you want to create a key term list to use throughout your entire Web presence—your Web site, blog, social networking profiles, and more.

Here are two Google keyword tools you can use to build your list:

Google Keyword Tool (adwords.google.com/select/KeywordToolExternal). Best used for new sites that are already populated with information.

Google Search Based Keyword Tool (google.com/sktool). Best used for established Web sites.

Key terms should be one-, two-, or three-word terms,…IBPA Members – Click here to view the full article (login required).

Join Today!

« Back to Independent Articles

How to Get Involved!
Marketing Opportunities

From mailings to exhibits, see how IBPA's marketing programs help you grow your sales.

Educational Opportunities

Attend a seminar, ask an expert, and get more free advice with our educational programs.

Become a member

Access exclusive members-only benefits starting at just $10.