Three Reasons to Keep Coming Back: An Overview of PMA University 2005

March 2005
by Robin Bartlett

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About eight years ago, as a new member of the PMA board of directors, I was enlisted by Jan Nathan to organize the PMA University. Back then, the program took two days, consisted of 45 courses and a banquet, and drew about 250 to 300 attendees.

The 2005 program features 70 courses over three days, including a free day for first-time attendees, the Benjamin Franklin Awards Banquet, a keynote speech, several networking receptions, and–new for this year–a special educational program for midlevel publishers. Last year, PMA University enrolled just over 650 attendees, and this year we hope to break the 700 barrier.

The planning for PMA University takes a lot of work. It requires coordinating more than 50 volunteer course organizers and 140 volunteer speakers, and a ton of emails going back and forth between New Jersey and Manhattan Beach every day; but I keep doing it year after year. And I really love the job. Why? Because I derive the same benefits that PMA-U offers everyone who comes–including:

Creative stimulation. I have learned more about publishing from PMA University than I have from all the other publishing courses and seminars I have ever taken. Every year I make it a point to teach one or two courses and sit in on as many new courses as I can. I always come away with my brain jam-packed with new ideas and fresh, creative solutions. A PMA member once told me, “Attending the PMA University is the equivalent of crammin…IBPA Members – Click here to view the full article (login required).

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