This Is the Year . . . :
A Roundup of Members’ Goals for 2005

January 2005
by Jan Nathan, Executive Director, PMA

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I always sit down during December each and every year and decide to accomplish one new thing. As long as I keep it to just one, I can usually keep my resolution . . . at least by the end of the year. So I thought I’d ask PMA members what goals they’d like to achieve in 2005.

As you’ll see, some members’ goals are practical; some are political; some are downright funny. Perhaps within this column, you will find one thing that you can resolve to do–and succeed in doing–for your program in the coming year.


We’ve lived up to last year’s resolutions, but only in the past two months (the year was barely long enough!), to issue five of our print books digitally through Lightning Source and to release new editions of our standard operating procedures books for dentists and doctors. For 2005, I’m zeroing in on How to Plan a Great Second Life–before I slide into my third–by repackaging the content for associations, sponsors, dentists, and other niche groups, as customized book(let)s, speeches, and workbooks, all driving back to and a beefed-up PR program for the second edition of the core book.

Gordon Burgett

Communication Unlimited


Patria Press will double in size this year–which means I will step off the entrepreneurial cliff sans parachute (Dan P. is cringing) and hire my first employee. There comes a time in every busi…IBPA Members – Click here to view the full article (login required).

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