Thinking Outside the Bookstore

June 2006
by Jim Salisbury

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When Tabby House relocated
almost two years ago from bustling Florida to central Virginia, we were
unprepared for the challenges of launching a children’s book series and
presenting our programs on self-publishing in a very rural area with few
bookstores. Now we have learned to take our own advice to clients: explore
every nontraditional avenue, and be relentless in book promotion. I’m happy to
report it is working both for our titles and for those we have packaged.

 

Our new line of books for the
juvenile market—the Bailey Fish Adventures by my wife, Linda, who is also the
senior editor at our publishing company, Tabby House—is designed to
motivate kids ages eight to twelve to read; to be exciting for teachers to use
in the classroom because of issues and embedded history; and to merit national
reviews. Fortunately, Jabberwocky—an outstanding children’s bookstore in
Fredericksburg about 40 miles away—fell in love with the books and has
hand-sold them by the case, recommending the series to teachers in several
counties. Publicity and Jabberwocky’s support have led to a number of
opportunities for Linda to speak to youngsters and, of course, sell more books.

 

The larger challenge has been to
sell books in counties without bookstores, including our own. So we scheduled
numerous book signings in fabric, gift, and grocery and co…IBPA Members – Click here to view the full article (login required).

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