Thinking Like a Producer: A Strategy for Making It in the Media

June 2003
by Cynthia Brian

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As a media coach, I get a call almost every day asking for “just five minutes” of my time so I can explain everything you need to do to be successful on TV or radio. Of course, it’s not that easy. However, since I’ve been both a producer and a host for more than 25 years, I do understand the challenges everyone faces.

Let me tell you one thing. It doesn’t matter how great your product is; the only way you will get yourself on a program is if you are able to “give good show.” That means you must not only have a great hook; in addition, you must be able to pitch it with pizzazz, while understanding your demographics. Not everyone wants what you’re selling, although you might like to convince yourself that this is true.

Think like a producer. Ask yourself what will grab the audience for this particular show. What will bring in the ratings? What will provide what I call edutainment–education combined with entertainment, plus copious amounts of humor thrown in for good measure.

Then create your “hook.”


Reeling Them In

A hook is not an issue. A hook is a statement that compels you to listen to the speaker. Great hook strategies do the following:


Identify a problem. Example: With both parents working, there’s no one at home to supervise the children. As a result, teen drug abuse is rising.


Point to an opportunity. Example: You…IBPA Members – Click here to view the full article (login required).

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