The "Write" Way to Get Free Publicity:
Get Your Title the Attention It Deserves

July 2002
by Peter Bowerman

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I got off the phone with the editor of Writer’s Digest magazine with my marching orders–two articles, one about 250 words, the other about 800. Because the subject was my book, that meant just editing a few excerpts, which took me almost no time. The smaller article went out in their e-zine; the second appeared in the magazine. Both generated nice traffic to my site AND they paid me a total of about $450. Can’t beat that.

One of the best ways to let the world know about your book is an approach that draws on your natural writing skills (as the author) or those of your authors or staff (as a publisher).

Here’s what you need to know and do. (Note: While the following ideas can work for any book, many are best suited to nonfiction titles.)

 

Satisfy Subscribers

Editors of all publications–hard copy and electronic–have an ongoing need for well-written content relevant to their audiences. They’re looking for the kind of content that keeps subscribers happy, informed, and renewing. This brings up my first point. Make sure your story idea is a fit for their demographic. No faux pas is more common and irksome to an editor than the mismatched submission. So read a few issues of the hard copy edition (at least flip through one issue on the newsstand) or visit their Web site–whatever it takes to ensure you’re making an appropriate pitch.

Web sites and e-zines are generally more re…IBPA Members – Click here to view the full article (login required).

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