The Two Kits You Need for Today’s Media

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October 2006
by Kate Siegel Bandos

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The Two Kits You Need for Today’s Media

October 2006
Kate Siegel Bandos

Once upon a time, a release, a bio, and a black-and-white glossy photograph were enough to capture media attention. Today most media people expect and demand more—including CDs, color images, ready-to-use articles, and various kinds of Web-site material.


Reporters and producers not only appreciate but expect both a physical, printed media kit that can be quickly mailed, faxed, or overnighted to them and a complete online media kit. Certain elements are essential to both, and you may want to consider helpful extras. But remember—too much (even of a good thing) can be a turnoff.


The Elements a Good Physical Media Kit Must Have

·       Main release.

·      Author bio, with more detailed information on credentials and experience than the release itself could or should include.

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