The Stigma of POD

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September 2013
by Aaron Shepard

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Nowadays, there’s an odd belief circulating that self-publishing a book as print-on-demand will keep it out of bookstores. Actually, the opposite is true.

Let’s follow Susan Self-Publisher as she visits her local Barnes & Noble, book held proudly in hand. Her mission is to convince Michael Manager to schedule a book event for her. She’s pleased to find that Michael is interested, and she waits happily as he goes to check the store computer.

But Michael returns to tell her apologetically he’s not allowed to order POD books for special events. Susan goes home indignant over this discrimination and bewildered as to how Michael could know her book was POD.

Susan is looking at this from the wrong angle. She doesn’t understand she has run smack into a major advantage of POD, not a drawback. And Michael may not realize it either, or just not have time to explain….IBPA Members – Click here to view the full article (login required).

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