The Small Book Means Business

February 2009
by Marlene Caroselli

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The Small Book Means Business

by Marlene Caroselli

In a contest between well-laid plans and Fate, put your money on Fate. Here’s my example of the surprises Fate has up her voluminous sleeve. In 1984, I held a day job in Los Angeles and worked nights teaching courses at National University. Unbeknownst to me, the Department of Defense (DOD) called the university one day and asked them to recommend someone to teach business writing to federal employees. The university gave them my name, and not long after, I was asked to submit a proposal. Thus began a corporate training/publishing career—one I’d never intended to pursue but one that has pursued me for the last quarter of a century.

The Los Angeles area, of course, is at the epicenter of aerospace industries, and it wasn’t long before my university students were recommending me to their employers, companies such as Lockheed-Martin, Northrop-Grumman, Allied-Signal, and TRW Aerospace. It was time for me to start my one-woman firm—the Center for Professional Development.

Intent on succeeding in the professional big leagues—my background was high school English teacher, after all–I soon realized that if I could convert my course material into small books, I’d have several advantages.

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