The Single Title P&L

September 2005
by Marion Gropen

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We all know that publishing is getting more competitive. We all have seen that we need to make the most of every opportunity and advantage. With that in mind, I am going to explain how to create and use single-title profit and loss spreadsheets (title P&Ls), because the title P&L tends to be the tool with the most impact on your
operations.

For example, I find it helpful when:

  • signing a new title (especially when debating whether the terms proposed will work)
  • looking at a manuscript that has finally come in, and at the design and artwork required to make it marketable, as well as the marketing campaign required to reach a reasonable portion of its audience
  • deciding on a print run
  • deciding which deals to accept, including deals involving special sales, foreign rights, book clubs, etc.
  • designing a marketing campaign

Building a basic title P&L is simple. You start with sales and discount figures and…IBPA Members – Click here to view the full article (login required).

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