The Sharpest Tool, Left Unused, Is Worthless

post thumbnail
October 2011
by Stephen Blake Mettee

« Back to Independent Articles


The Sharpest Tool, Left Unused, Is Worthless

by Stephen Blake Mettee

In 1882, licensed steamboat pilot and failed miner Mark Twain is said to have told a young audience, “A man who does not read good books has no advantage over the man who cannot read them.”

If you’ll excuse me for it, I would like to paraphrase Mr. Twain: An IBPA member who does not use the many IBPA member benefits has no advantage over the publisher who is not a member.

No Caesar Salads

When we met on a sunny Portland, OR, day this past August, your assiduous board of directors agreed we should do something to make sure each IBPA member knows of and is using the numerous membership benefits to the most advantageous degree possible.

To this end, we agreed to do two things.

To illustrate the first, let me tell a possibly mythological story about a former CEO of Southwest Airlines who was fond of keeping things simple and focused. This CEO often reminded his Southwest employees that the key to the success of their company was that it was “the low-fare airline.”

As the story goes, Tracy from Marketing walked into h…IBPA Members – Click here to view the full article (login required).

Join Today!

« Back to Independent Articles

How to Get Involved!
Marketing Opportunities

From mailings to exhibits, see how IBPA's marketing programs help you grow your sales.

Educational Opportunities

Attend a seminar, ask an expert, and get more free advice with our educational programs.

Become a member

Access exclusive members-only benefits starting at just $10.