The Seven Deadly Sins of Online Networking

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August 2011
by Dana Lynn Smith

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The Seven Deadly Sins of Online Networking

by Dana Lynn Smith

Online networking offers a wonderful way to meet people who share your interests, to develop relationships with peers and potential customers, and ultimately to increase book sales. 

But there’s sometimes a fine line between letting your contacts know about a book and being overly promotional. If you’re too passive, you may not get much benefit from networking, but if you’re too aggressive, you may turn people off.

Here are seven common mistakes people make when networking online to promote a book, along with tips on how to avoid them.

Mistake #1. No book information or Web site links on social network profiles. I’m amazed at how many publishers and writers don’t even mention their books on their social profiles, or make it easy for people to find information about the books. 

On your Facebook profile and fan page, include information about any book you’re currently promoting, and have a link to the book sales page and Web site(s) on the Info section. Writers can also list themselves as authors in the Current Employer section of their personal profiles, which makes the author status show up at the very top.

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