The Series, the Staff, and More: The Dawn Publications Route to Profits
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“Because large publishers are increasingly interested
BUILDING THE BUSINESS
The Series, the Staff, and
More: The Dawn Publications Route to Profits
by Linda Carlson
Question: what do a renowned
naturalist, a teenage artist, and a Grammy award-winning singer have in common?
For Dawn Publications, the road to
Now in its third decade with more
than 80 titles in its current catalog, this Nevada City, CA, publisher
initially sparked success with Sharing Nature with Children by the
naturalist Joseph Cornell. The book was well received—so well received that it
now has at least a half-million copies in print in several languages and has
led to related titles from Cornell, all but one still in print.
Fast forward to 1992, when an
unusual package came across the proverbial transom: a manuscript for an alphabet
alliteration book, illustrated with Magic Markers by a 14-year-old St. Louis
high school freshman. Kristin Joy Pratt’s A Walk in the Rainforest was an
instant—and continuing—success. It has sold 150,000 copies; the follow-up, A Swim Through the Sea,
created when Pratt was 16, has sold more than 125,000 copies.
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