The Sales Flyer: A Checklist

November 1995
by Betsy Lampe

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A sales flyer must speak for your book, especially when the person reading the flyer does not have the book in hand, which is the case when a book is displayed at a trade show. Look into using a good graphic design company to put your flyer together. And ask yourself the questions that follow to make sure you have included all necessary information.

Does the flyer provide a clear graphic of the book’s cover? Please, no poorly done scans. If the interior of the book features something more than straight text, a sample page might be helpful, especially for kids’ books. A boring sales flyer is like a book with a boring cover—it rarely gets read.

Is there a comprehensive book description that is professionally written and includes features and benefits? Does it point out how the book differs from its competition? For fiction, is a healthy synopsis included?

Do you list book/author awards and nominations? Is the target audience described? Never say that a book is for “everyone.” Be very specific. Don’t make the prospective buyer guess. Use the BISAC Subject Headings ( to help you classify your boo…IBPA Members – Click here to view the full article (login required).

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