The Ripple Effect: Sell Books by "Throwing Rocks"

October 2003
by Dorothy Molstad

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I firmly believe that you should always start a book campaign in your own backyard pond, regardless of the topic, theme, or focus of the book. Use your local connections and grow from there. Remember that rocks thrown into a pond will create ripples that can reach faraway shores.


Plunk the Rocks into These Ponds First

The author’s hometown (both current and past ones)Places where the author was educated, even an elementary schoolPlaces where the author’s past and present employers are locatedGroups in which the author is a member Other locations mentioned in or relevant to the book

Prepare personalized versions of your basic book press release for each entry on the list of primary ponds. For example, for Backroads of Minnesota, we were successful in getting good regional coverage in both the author’s and the photographer’s hometowns and alumni publications during the launch of the book, and again after it won a Ben Franklin Award.

Sometimes your backyard pond is a topic rather than a place. For Helen Kelley’s Every Quilt Tells a Story, we have aggressively pursued the quilting market via magazines, guilds, stores, and state and national conventions. The author has signed books at the national quilt show in Paducah, Kentucky; the Minnesota state show; and several quilt shops. She will also be at the biggest quilt show of all in Houston this fall. Kelley consistently signs more than 100 books at ea…IBPA Members – Click here to view the full article (login required).

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