The Rewards of Reaching Out

November 2008
by Terry Nathan

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by Terry Nathan

Executive Director

The Rewards of Reaching Out

In this column I address the topic of reaching out to others, and what that means to you. More than address the topic, I hope to encourage you to reach out to others to develop a professional network. It may just give your books and your company the competitive edge needed to make it in this crazy world of book publishing. According to R.R. Bowker, 411,000 books were published last year, and with those sorts of staggering numbers, every little bit helps.

This is not a new concept. As a matter of fact, almost 400 years ago Captain John Smith and a group of explorers invited a group of “Independent Americans” into their village. At first they thought this group was dangerous, and even feared them, but in the end the locals helped teach them to survive. Of course, there is much more to that story, but we are here to talk about publishing.


My dictionary defines networking as “the building up or maintaining of informal relationships, especially with people whose friendship could bring advantages such as job or business opportunities.”

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