The Rewards of Awards, Part 1: Submissions and Scams

January 2008
by Cynthia Frank

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The Rewards of Awards, Part 1: Submissions and Scams

by Cynthia Frank

I’m a firm believer in submitting books for awards, whether consumer, association, trade, national, or international. Even if you feel that your title may have a minuscule chance of winning the National Book Award, there’s no better way to get it into the hands of the book industry’s movers and shakers. Part of the reason we publish is to get the word out; our goal is to be seen. Judges for the National Book Award include leading editors and bestselling authors. Jurors for other awards include booksellers, editors, regional reviewers, designers, typographers, marketing gurus, and specialists in various subjects. One important reader taking up the cause for your book can move it into the spotlight.

If you’re a publisher, submitting your authors’ books for awards can light up your editorial and promotional passions, inspire your designer and typographer, and even open your eyes to new markets. Be sure to tell your authors that awards submissions are part of your marketing and promotion plans. Knowing you believe in their book enough to submit it for awards gives an author a nice morale boost months after the publication date, too. Because awards are often given well after a book’s release, they’re a great way to renew a title’s cachet.

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