The PMA Trade Distribution Program: Taking Stock After 15 Years

November 2003
by Bob Erdmann

« Back to Independent Articles

For the small publisher, getting books into bookstores, especially the large national chains, was no less difficult 15 years ago than it is today. In 1989, PMA was directly presented with a challenge: Do something to help small, independent publishers get their books into major bookstore chains!

PMA accepted that challenge by promptly meeting with key executives from Barnes & Noble/B. Dalton and Borders/Waldenbooks to offer them an idea: Would they be interested in purchasing books published by many PMA members from a single vendor for distribution in their stores if the books had been prescreened by a selection committeeof industry experts? It was really a no-brainer. Of course they would. As the CEO of one of the major chains said, rubbing his hands, “I can’t wait to see those books!”

Next, PMA met with executives from Ingram to enlist their support as the source from which the national chains would purchase PMA members’ books. Naturally, Ingram agreed with enthusiasm.

The first selection committee consisted of representatives from Barnes & Noble, Waldenbooks, Ingram, Baker & Taylor, and a trade publisher, along with the PMA president and its executive director. This group selected titles published by several PMA members for presentation to the national chains, which bought the titles they liked and set the program in motion in 1990.

A year later, PMA enhanced the program by adding a distributor. With Ind…IBPA Members – Click here to view the full article (login required).

Join Today!

« Back to Independent Articles

How to Get Involved!
Marketing Opportunities

From mailings to exhibits, see how IBPA's marketing programs help you grow your sales.

Educational Opportunities

Attend a seminar, ask an expert, and get more free advice with our educational programs.

Become a member

Access exclusive members-only benefits starting at just $10.