The Optimism of the Independent Publisher
« Back to Independent Articles
Each day we receive at least 100 calls at the PMA office, and books constantly stream into the office, so I find it astounding that we still discover unique, exciting, fun, and informative books that truly cover subjects that haven’t been covered before.
Of course, each person who publishes a book thinks it’s a unique product. You’d better think that way or you shouldn’t be publishing. But I guarantee that if I fill a room with independent publishers, 80 percent of them will be optimists; 10 percent will be true believers; and the other 10 percent will waver between those categories.
Since March is Small Press Month, a celebration of independent presses in the United States, I encourage you all to share your optimism throughout the month with the retailers, media, and other publishers with whom you come in contact. Who knows what may happen!
Some of us love change (I’m one of those) and some can live with it but want it to occur slowly; then there are the others, those who like to let roots grow and always keep the status quo. It’s what makes our world such an interesting place in which to dwell and work.
As you can see, we have just changed our newsletter’s name. Now, how many of you had to turn back to the front cover to notice that change? I hope not many, since I think that Francie Droll and John Webster of Abacus Graphics did a spectacular job of keeping the old feel and giving us a new log…IBPA Members – Click here to view the full article (login required).
From mailings to exhibits, see how IBPA's marketing programs help you grow your sales.Educational Opportunities
Attend a seminar, ask an expert, and get more free advice with our educational programs.Become a member
Access exclusive members-only benefits starting at just $10.