The New Trends
« Back to Independent Articles
After attending the BEA in Chicago, I’d say it seems that this has become an “E” world. There were so many ePublishing opportunities on display and so many representatives from eCompanies walking the floor promoting, that by the end of the day, I think everyone else’s mind was as muddled as mine.
The question that I seemed to ask the most and received the least satisfactory responses to was: “What are you doing to drive potential buyers of our products to your site?”It’s easy enough to sign up publishers to have their titles there. We are all searching for that new (and hopefully lucrative) opportunity to allow us to get our titles into the hands of the unknown prospective buyers. But for the most part, very few of the companies that I met with had a really satisfactory answer to the above question. Most seemed to be focused on getting content, which, I agree, is necessary. And I think that many of them figure that after they get the content, the buyers will come.
But how is that different from what’s currently happening at the bookstore? Yes, we can get many of our books on the shelves, but how do we either let the consumers know that our book is there or encourage them to really want to buy our book once it’s placed in a store? And in the case of ePublishing, how does a publisher know which company to align him- or herself with? So many of the platforms at these sites are not compatible with the other sites that are o…IBPA Members – Click here to view the full article (login required).
From mailings to exhibits, see how IBPA's marketing programs help you grow your sales.Educational Opportunities
Attend a seminar, ask an expert, and get more free advice with our educational programs.Become a member
Access exclusive members-only benefits starting at just $10.