The New Look: Honoring the Past, Embracing the Future

May 2009
by John R. Webster

« Back to Independent Articles

DESIGN DEPARTMENT

The New Look: Honoring the Past, Embracing the Future

by John R. Webster

If you hadn’t already noticed the new look and feel of branding designs developed recently for IBPA, you probably did notice them on the cover of this issue, and you can see them reflected in the interior pages too. The Independent, IBPA’s renowned monthly publication, now features a fresh new look that is part of an extensive array of new designs we at Abacus Graphics have been working on for a number of years.

It was years ago that the seeds for the new IBPA branding designs were planted. The group—long known as PMA, the Publishers Marketing Association—was approaching its 25th anniversary. The incredible Jan Nathan, founding executive director, and the board of directors decided that it was time for a name change.

They believed that “Publishers Marketing Association” was too limiting and no longer accurately reflected the group’s true nature. And they decided that “Independent Book Publishers Association” would better convey the breadth of its activities and position it properly in the marketplace. The association helps independent publishers with much more than marketing, they reasoned.

For a whil…IBPA Members – Click here to view the full article (login required).

Join Today!

« Back to Independent Articles

How to Get Involved!
Marketing Opportunities

From mailings to exhibits, see how IBPA's marketing programs help you grow your sales.

Educational Opportunities

Attend a seminar, ask an expert, and get more free advice with our educational programs.

Become a member

Access exclusive members-only benefits starting at just $10.