The Mad Hatter Recipe for Making Progress in Publishing

December 2010
by Davida G. Breier

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The Mad Hatter Recipe for Making Progress in Publishing

by Davida G. Breier

I grew up the daughter of an independent bookseller and got my feet wet going to trade shows, selling, and even occasionally working as a buyer. But I didn’t set out to work in publishing. In talking with my colleagues over the years, I’ve found that many of us got into this business by falling down the rabbit hole. While falling—and I am fairly sure I haven’t stopped yet—I started acquiring (proverbial) hats in many different areas. Now I wear so many of them it may be hard to discern the skilled professional from the crazy lady.

In the late ’90s, I found myself working at a nonprofit that supported itself by publishing books and a magazine. Like most nonprofit jobs, this one meant I was a Jill of all trades, doing everything from writing articles to editing and designing a book to maintaining a huge Web site (which, during those early days of the Internet boom, had traffic of 100,000 people a month).

From there I moved to Biblio, a book distributor that served small presses. With an ever-growing list of clients, I found myself selling to the major wholesalers, designing seasonal catalogs, and talking publishers down off ledges (metaphori…IBPA Members – Click here to view the full article (login required).

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